Maintenance: Of Everything
Civilization is not only invention — it is upkeep, repair, and sustainment.
Brand’s case is that the glamorous part of technology, the launch, is the small part; the real work is maintenance — manuals, repair, reliability, the unglamorous sustainment that keeps systems alive. It maps directly onto financial infrastructure, where uptime beats launch theatre and the institutions that endure are the ones that treat maintenance as the main event.