Cover of Competing in the Age of AI

Competing in the Age of AI

Marco Iansiti and Karim R. Lakhani

AI-native companies are operating systems, not departments with models.

Iansiti and Lakhani argue that AI-native firms run on digital operating models — scale, scope, and learning loops in place of org charts. The implication for banking is direct: an AI-native bank becomes an operating system, not a traditional organization with AI tools attached.